Dry January and the Rise of Cannabis and CBD Alternatives

An illustration depicting "Dry January" featuring various cups and glasses with colored liquids and hemp ingredients

What is Dry January?

Dry January, an initiative started by Alcohol Change UK in 2013, has seen a significant rise in participation over the years. From just 4,000 participants in its inception year to a staggering 130,000 in 2021, this movement encourages adults to abstain from alcohol for the month of January. In 2022, a survey by CGA, a food and beverage research firm, indicated a remarkable increase, with 35% of adults of drinking age in the U.S. participating, up from 21% in the previous year.

Survey Says: Cannabis and CBD are Popular Alternatives

A 2023 survey by CivicScience revealed a fascinating trend among adults participating in Dry January: the substitution of alcohol with cannabis, CBD, and other related products. The survey, involving over 900 adults, found that 21% of those abstaining from alcohol turned to cannabis or CBD products. This figure outstripped other non-alcoholic alternatives, making cannabis and CBD the most popular substitutes during Dry January.

Trends in Cannabis and CBD Usage

The CivicScience survey highlighted intriguing age-related trends in the substitution of alcohol with cannabis products. Young adults aged 21-24 were the most likely to replace alcohol with cannabis, with 34% opting for this alternative. This preference decreases with age, with 24% of adults aged 25-34 and 22% of those aged 35-54 choosing cannabis. Notably, only 6% of adults aged 55 and above reported selecting cannabis over alcohol.

Other Non-Alcoholic Alternatives

While cannabis and CBD products topped the list, other non-alcoholic substitutes were also popular. Non-alcoholic beverages and soda/seltzer products each accounted for 20% of the preferences. However, kombucha, another alternative, was the choice of only 6% of the respondents.

Locations for Trying Non-Alcoholic Beverages

The survey further explored where people were more likely to try non-alcoholic beverages like mocktails or alcohol-free beer and wine. It was found that 18% were more inclined to try these at home, while 17% preferred restaurants. Interestingly, Gen Z adults showed a greater likelihood of sampling non-alcoholic beverages both at home (36%) and in restaurants (26%).

Innovations in Cannabis-Infused Drinks

The past year The Georgia Hemp Company has invested in the development of several new cannabis-infused beverages, offering appealing alternatives for Dry January participants. Here are some our faves:

FLORA 5MG DELTA 9 + 10MG CBD CANNACOCKTAILS: Discover the fabulous mocktail flavors of Flora Spicy Mango, Passion Fruit Margarita, and Blueberry Moscow Mule, expertly crafted by top mixologists for a full-flavored cocktail experience minus the calories and hangover. Served straight, over ice with a salt rim or mint garnish, each can offers a blend of 5mg Delta 9 THC and 10mg CBD, ideal for socializing without the social anxiety.



GHC X FLORA CITRUS BLISS or CHERRY BLISS 20MG CBD ELIXIRS: Each can is infused with 20mg of premium CBD, sourced from organically grown hemp plants, ensuring a pure and potent product that promotes relaxation and calmness. Whether you’re starting your day with a burst of energy or winding down after a long day,  our Bliss 20mg CBD Elixirs is here to enhance your wellness routine. Elevate your senses and revitalize your spirit with these exquisite CBD elixirs. Try it today and experience the blissful harmony of fruit-infused CBD!



FLORA 317MG CBD NON-ALCOHOLIC HEMP SPIRIT: Flora got the party started with the World’s First Non-Alcoholic Hemp Spirit, a blend of hemp, rosemary, juniper, lavender, and citrus. Zero calories, zero sugar, and 100% alcohol-free, this unique drink is steam distilled in copper pots. Usually enjoyed over ice with tonic water or soda, each 2oz serving contains about 25mg of water-soluble CBD.

The CivicScience survey underscores a significant shift in consumer behavior during Dry January, with a noticeable pivot towards cannabis and CBD products as alternatives to alcohol. This trend, coupled with innovative cannabis-infused beverages, indicates a growing interest in non-alcoholic substitutes, not just for health reasons but also for lifestyle choices. As Dry January continues to gain momentum, it opens doors for further exploration and acceptance of such alternatives in mainstream culture.

Stay tuned for even more amazing alcohol-free products from The Georgia Hemp Company in 2024!

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