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December 17, 2020

🎁 Holiday Sneaker Drive Update 👟

WE ARE STILL COLLECTING SHOES THROUGH THE HOLIDAYS

Atlanta – The 411 Brand teamed up with Fathers Incorporated, Sneakerball ATL, The Georgia Hemp Company & The Resource Guild to provide hundreds of New and/or Slightly Used Sneakers and other resources to underserved students throughout Metro Atlanta and their families.

The sneakers were donated by Professional Athletes, Celebrities, Culture Curators as well as our friends at various sneaker companies that looked forward to contributing to the event.  Students received sneakers donated from Big Tigger (V103), Ty Young (WNBA, Sneaker Enthusiast), Big K.R.I.T. (Rapper), NikePumaSneakerball ATLThe Georgia Hemp Company & many more. The event took place at The Gathering Spot.


In order to receive a pair of sneakers, students had to register online. In an effort to remain safe from exposure to Covid 19, upon registration, students were required to have their temperatures checked and required to answer a few questions about their recent health before entering the building for the sneaker giveaway.  Once checked in, students were allowed into the socially distanced sneaker giveaway area (5) at a time to select the sneakers of their choice.

About The 411 Brand
The 411 Brand is a youth development organization created in 1992 designed to create, develop and implement youth programming for young people in the areas of education, entertainment and athletics. Our mission is to bridge the gap between successful individuals and young people striving for success.
Our programming is designed to be culturally relevant so that we can keep our finger on the pulse of what has the youth’s interest. Everyday we look to best use our position and resources to assist them with developing their goals and dreams.

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The 411 Brand Team, Fathers Incorporated & The Resource Guild at The Holiday Sneaker Giveaway

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John Thomas (Founder – The 411 Brand), Jah Rawlings (Founder – Sneaker Ball ATL, AEBL, SMES Summit), Mr. Daniel Dickey (Founder – The Resource Guild) & Joe Salome (Co-Founder – The Georgia Hemp Company) at their Decatur Store picking up sneaker donations for The 411 Brand Holiday Sneaker Giveaway

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Daniel DickeyFounder | Lead StrategistThe Resource GuildP: 

E: daniel@theresourceguild.com

T/IG: @ResourceGuildW: www.theresourceguild.com

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