🎁 Holiday Sneaker Drive Update πŸ‘Ÿ


Atlanta – The 411 Brand teamed up with Fathers Incorporated, Sneakerball ATL, The Georgia Hemp Company & The Resource Guild to provide hundreds of New and/or Slightly Used Sneakers and other resources to underserved students throughout Metro Atlanta and their families.

The sneakers were donated by Professional Athletes, Celebrities, Culture Curators as well as our friends at various sneaker companies that looked forward to contributing to the event.  Students received sneakers donated from Big Tigger (V103), Ty Young (WNBA, Sneaker Enthusiast), Big K.R.I.T. (Rapper), NikePumaSneakerball ATLThe Georgia Hemp Company & many more. The event took place at The Gathering Spot.

In order to receive a pair of sneakers, students had to register online. In an effort to remain safe from exposure to Covid 19, upon registration, students were required to have their temperatures checked and required to answer a few questions about their recent health before entering the building for the sneaker giveaway.  Once checked in, students were allowed into the socially distanced sneaker giveaway area (5) at a time to select the sneakers of their choice.

About The 411 Brand
The 411 Brand is a youth development organization created in 1992 designed to create, develop and implement youth programming for young people in the areas of education, entertainment and athletics. Our mission is to bridge the gap between successful individuals and young people striving for success.
Our programming is designed to be culturally relevant so that we can keep our finger on the pulse of what has the youth’s interest. Everyday we look to best use our position and resources to assist them with developing their goals and dreams.


The 411 Brand Team, Fathers Incorporated & The Resource Guild at The Holiday Sneaker Giveaway


John Thomas (Founder – The 411 Brand), Jah Rawlings (Founder – Sneaker Ball ATL, AEBL, SMES Summit), Mr. Daniel Dickey (Founder – The Resource Guild) & Joe Salome (Co-Founder – The Georgia Hemp Company) at their Decatur Store picking up sneaker donations for The 411 Brand Holiday Sneaker Giveaway


Daniel DickeyFounder | Lead StrategistThe Resource GuildP: 


T/IG: @ResourceGuildW:

More articles

Sponsoring Girls night out 2023

The Georgia Hemp Company is proud to sponsor Q99.7 Atlanta’s Girls Night Out event! This exciting event is a night dedicated to women, featuring live

CBD vs. THC: Which is Better for Pain Relief?

Cannabis has long been used for its medicinal properties, but it wasn’t until recent years that the compounds within it, specifically cannabidiol (CBD) and tetrahydrocannabinol

Leave a Comment

Your email address will not be published. Required fields are marked *

Verify your Age & Location

Always Relax Responsibly

All products, specifically those that contain Delta 8, are only for use in states where the sale and consumption of such products are legal. By clicking ENTER, I certify that I am over the age of 21 and will comply with the above statement.